Trump’s Media Firm Prepares to Launch Bitcoin ETF Under Truth.Fi Brand
Trump Media and Technology Group (TMTG), the company behind Donald Trump’s social media ventures, is gearing up to launch multiple exchange-traded funds (ETFs), including one focused on bitcoin (BTC), according to an announcement on Thursday.
The planned ETFs will be introduced under the Truth.Fi brand, with three specific offerings already in development: the Truth.Fi Bitcoin Plus ETF, the Truth.Fi Made in America ETF, and the Truth.Fi Energy Independence ETF. While an official launch date has yet to be confirmed, the company expects to roll out the products later this year, pending approval from the U.S. Securities and Exchange Commission (SEC).
Following the departure of former SEC Chair Gary Gensler, Trump appointed Paul Atkins to lead the agency, a move that some analysts believe could influence regulatory decisions regarding cryptocurrency-related financial products.
“Our goal is to give investors access to American energy, manufacturing, and firms that stand as alternatives to politically motivated funds and debanking issues,” TMTG CEO and Chairman Devin Nunes stated. “We’re also exploring strategies related to bitcoin to differentiate our offerings.”
Charles Schwab will act as the custodian for the funds, while New Jersey-based Yorkville Advisors will serve as the investment adviser.
Bitcoin ETFs have seen significant demand since their U.S. debut in January 2024. BlackRock’s iShares Bitcoin Trust (IBIT), for instance, has amassed over $52.3 billion in assets, making it the most successful ETF launch in U.S. history.
Despite TMTG’s strong brand recognition, Bloomberg Intelligence senior ETF analyst Eric Balchunas expressed skepticism about the fund’s ability to attract large-scale investments.
“Even with Trump’s backing, these ETFs will likely remain small compared to giants like IBIT and FBTC,” Balchunas noted on X. “That said, their launch adds to the growing mainstream acceptance of bitcoin, which is significant.”
